Titanium Dioxide is white powder,yellow when heated. It can be used ... paint, rubber, plastic, paper making, printing ink, etc Purity(TiO2),% ≥ 98.0 Whiteness(compared with standard sample) ,% ≥ 95.0 Tinctorial power ... Water dispersity ,% ≥ 75 Power brightness L,% ≥ 98.0 Power whiteness WG,% ≥ Up to customer Masking power , g/m2 Up to customer titanium dioxide rutile